The goal of Morristown Beautiful is to preserve, enhance and sustain the quality of life and environment that have made Morristown a green and welcoming community for over 300 years. The organization was incorporated in 1974.
Morristown Beautiful was the brainchild of Glenn K. Coutts, a native Morristonian and civic leader. As the 1973 Morristown Rotary Club president, Coutts traveled to Lucerne, Switzerland for an international Rotary Club conference and was smitten by that town’s beauty. Once back, he proposed that the Morristown Rotary initiate a beautification campaign here. Soon, the town’s government, schools, business community and other organizations signed on to the plan and it became a town-wide project.
Of Special Note:
The Morris County Tourism Bureau received funding
through a grant from the New Jersey Department of
State, Division of Travel & Tourism.
