The Morris County Tourism Bureau (MCTB) is a 501 (c) 6 not-for-profit destination marketing organization that positively affects the economy of Morris County by promoting the area’s exceptional historic, cultural and recreational opportunities by providing services to residents, business travelers and tourists.
The Role of a DMO:
Tell the destination’s story
Provide a platform for local stakeholders to benefit from increased visitation
Stimulate visitor spending
Inform private and public development decision
Spearhead a consistent brand message for tourism partners
Heritage Tourism & Morris County
The MCTB specializes in heritage tourism, which is defined as “traveling to experience the places, artifacts and activities that authentically represent the stories and people of the past.” The MCTB opened its doors across from the historic Morris County Courthouse in 1997, thanks to the foresight and support of the local Board of County Freeholders. Indeed, 1997 was an auspicious year for combining culture and history with tourism because the Task Force on New Jersey History was released, calling attention to the huge, untapped potential for developing heritage tourism assets that were being ignored. The National Trust for Historic Preservation’s 1994 report, How to Succeed in Heritage Tourism, outlines principles and steps that would result in successful heritage-tourism initiatives. MCTB adopted those principles in creating it’s focus and programs.
In 2002, Morristown became the only New Jersey town ever to be chosen by the National Trust as one of
America’s Dozen Distinctive Destinations.