The MCTB is a Destination Marketing Organization (DMO) that is involved in the business of increasing tourism to a destination by creating a strong brand identity.
The Role of a DMO:
- Tell the destination story
- Provide a platform for local stakeholders to benefit from increased visitation
- Stimulate visitor spending
- Inform private and public development decision
- Spearhead a consistent brand message for tourism partners
Morris County Tourism Bureau Announces New Website Launch
The new completely redesigned website offers visitors richer insight into the historic, cultural and recreational gems of Morris County(Morristown, NJ) September 18, 2017. The Morris County Tourism Bureau announced today the launch of its newly revamped website, which offers quick and easy access to essential tourism information that highlights all there is to see and do in Morris County. The site supports MCTB’s value proposition, which invites visitors to – Discover Morris County and is available at www.morristourism.org
Visually impactful and reflecting a recent rebranding initiative, the colorful site includes many new features that work to inform, influence and inspire a travel decision. Some of the new features include:
• Vibrant and engaging photography
• Creative content for all 267 members of the MCTB including lodging partners, historic sites, cultural and recreational sites and services and organization
• Upgraded and improved calendar of events with uploading capabilities
• A personalized blog spot
• Downloadable Points of Interest map and visitors guide
The launch of the site comes on the heels of the organization’s 20th anniversary (1997-2017) and is concurrent with its new marketing campaign – make my weekend Morris County.
“I am thrilled to showcase all that Morris County has to offer via our new website. We improve the user’s experience every time we make an upgrade but this new site is our best effort yet; the photography is particularly stunning and does much of the work to entice the visitor to learn more”, says Morris County Tourism Bureau Executive Director, Leslie Bensley.
2017 in Review
2017 was a very productive year. The first order of business was to get started on revamping our website. This eye-opening exercise resulted in us also commencing with a branding effort. The results are reflected in the fonts and colors (used in this newsletter), and a new logo and tag line which now focuses on our destination – Discover Morris County – rather than our business.
Finally, we created a multifunctional campaign slogan – make my weekend….. that will allow us to expand our marketing to highlight the diversity of things to do in Morris County.
“The efforts of the Morris County Tourism Bureau are directly linked to the success of many of their member organizations, bringing visitors to Morris County’s hotels, restaurants and other attractions. The partnership formed between the Morris County Chamber of Commerce and the Morris County Tourism Bureau helps to collectively emphasize to elected officials the value of tourism in Morris County.”-
-Paul Boudreau, President